How would you create a PLN prior to engaging in a social media campaign on a topic of your choice?

Firstly I would do a research on the topic of my choice so that I can get important information of the topic, which would be a fast way for me to engage in the social media in the future.

However, doing researches is definitely not enough to totally understand a social media campaign. It is necessary to talk to people who are already in this type of social media campaign. Those people can provide more useful information than doing researches because it is real-time. Furthermore, I can also learn rules when talking with those people. Otherwise I would easily break the rules or make mistakes in the social media campaign, which is not what I expect to see.

Then it is important to learn the solid content of the social media campaign and create my own style. Learning the solid content can make me become a solid member of the campaigh instead of a rookie and it is also a good way to make socialize. Creating my own style is also part of engaging the soical media campaign, which can also be treated roles. I might have some styles and roles on the Internet, but I need to create a new one in order to engage in the social medai campaign.